ATA Position Paper on Machine Translation: A Clear Approach to a Complex Topic
ATA鈥檚 Position on Machine Translation Machine translation is one of several valuable tools that translators can use to produce a professional translation. For reliable…
The Bots Are Coming!听Automated and AI-Driven Programs for Business
Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition…
How to Establish a Real 鈥淲orldwide鈥 Web Presence
It鈥檚 a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they鈥檙e…
(Bilingual) Help Wanted
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees.…
Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border
The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet鈥檚 consumers don鈥檛 live here?…
When It Comes to Communication, More Is More
In our world of information overload, less is often more. This old adage still applies in the world of communications鈥攖hink website or marketing copy…
Not Connecting with Consumers? Maybe You鈥檙e Not Speaking Their Language
You may think your company鈥檚 products and services speak for themselves, but building a brand beyond borders takes more. If you don鈥檛 speak your…
Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff
Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in…
Arriving at the Right Type of Language Professional
Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster…
The Importance of Hiring Qualified Technical Translators
Occasionally, an enterprise client comes to our firm for post-translation help. The scenario usually looks like this: they needed a technical text translated, they…
To Translate or Not to Translate? 5 Tips for Knowing When You Need Professional Translation
鈥淎 little knowledge goes a long way.鈥 That’s what Michael, the owner of a fast-growing company, said to his business partner when discussing the…
Global Expansion Can Be Hindered without Proper Translation Services
According to the U.S. Census Bureau, in the Atlanta metro area, 146 languages are spoken at home. As more businesses expand globally, it is…