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I’ve been a subtitler and translator for well over a decade, working with streaming giants like Netflix and businesses of all sizes to help make their video content more engaging and accessible to their audiences. Through years of experience, I’ve learned how subtitles can make or break the success of your social media videos, particularly…

At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing public relations (PR) pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are…

At the time of this writing, millions of Americans are have been ordered to stay home, instructions that are hard enough to grasp if you speak English—even harder still for the eight percent of Americans considered limited English proficient (LEP). As new updates and guidelines are issued by the day—in English-only communication, for the most…

The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders (according to the U.S. Small Business Administration)? Nonetheless, content marketers have largely focused on English-speaking markets because of their high internet penetration and enormous spending rates. Translating and adapting content for…

From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area at least, the practice of “more is more” still rings true. If your upcoming meeting or business transaction requires a communication expert, such as an interpreter, you may think it’s as…