When Words Ask for Extra Calm
A localization manager and a Portuguese-language consultant discuss their work with sleep and meditation programs on the Calm app. They share some of the decisions they make for content that have an impact on people鈥檚 well-being, from linguistic subtleties to the important role sound and rhythm play.
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Language Frontlines: The Urgent Mission to Train Indigenous Interpreters in the U.S.
The ongoing mission to train more interpreters is vital for upholding justice and equality within the legal system.
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How Literally Should Spiritual Texts Be Translated?
As translators, if we鈥檙e imagining what a translated text would have sounded like had it originated in the target language, we must recreate subtle elements such as the voice and tone. But what about deep, mystical, abstruse philosophical, spiritual, and religious texts? Who are we to paraphrase the words of prophets like the Buddha, Laozi, Christ, Abraham, or Mohammad鈥攅specially when the conventional wisdom of spiritual traditions is so often that these words aren鈥檛 to be understood by the intellect but to be transcended?
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The Language Professional’s Smile
Technology is said to offer an ever-widening window of opportunity for language professionals who are willing to invest in technology and rebrand their services. But what鈥檚 often missing in the debate sparked by technological advancements is the professionals themselves鈥攖heir well-being and enthusiasm. Can the language industry shake things up and develop sustainable solutions to tackle the adverse effects of technologization?
Read MoreFrom the President: Where Are We Headed? ATA Strategic Planning
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Read MoreFrom the President-Elect: ATA65 in Portland: A Conference Center Adventure
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Read MoreFrom the Executive Director: Stepping into the Future of Technology at ATA: Ready, Set, Launch!
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ATA鈥檚 Commitment to Diversity, Equity, Inclusion, Accessibility, and Belonging: From Accessibility to Action
Diversity, equity, inclusion, accessibility, and belonging is not a fleeting trend but a transformative movement. Future generations will study this era, reflecting on how those who came before participated in shaping a more inclusive world. And when we鈥檙e asked to look back on our part, the two most important questions for us to answer will be: 鈥淲here was I?鈥 or 鈥淗ow was I present during this moment in history?鈥
Read MoreAdding New Services and Admitting I Was Wrong
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Guide to Buying Translation Services, Part I: Finding and Choosing a Translator
Translators help power the global economy, working with businesses, governments, non-profits and individuals. They are an integral part of global communication. Translators work with…
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Newsbriefs: July 31, 2024
ATA members keep current with this monthly e-newsletter, providing media coverage relating to their profession from around the world.
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Inclusive Language Speaks to Everyone
When it comes to your marketing strategy, it鈥檚 important that your content speaks to as many people as possible. A powerful way to achieve…
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